On April last year, Fortune reported that Samsung was testing foldable dual screen smartphones. Farfetched or not, it is about time for Samsung to debut foldable smartphone.
This marks an exciting time for both the smartphone company and the industry at large. In an interview with CNBC, Samsung mobile division CEO DJ Koh confirmed that the launch might happen later this year. However, it is not yet clear when the device will be available on the market.
Samsung To Debut Foldable Smartphone is no longer a rumour
As per the interview, Koh is confident that “it’s time to deliver” on a foldable smartphone. He insists that the move comes on the back of positive feedback from recent Samsung consumer surveys. Rumors of such a device being in the pipeline are abound. Samsung has shown interest in the devices since the launching of Samsung Galaxy 8 early last year.
Speaking at the IFA electronics show in Berlin, the CEO was unrelenting on details of the device. However, he said, “You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?”
Foldable but not similar to flip phones
Samsung has been in the forefront in innovations for a long time now. That is why it is one of the dominating players in the smartphone market. Koh believes that the company dominates because it makes devices that cater to customer needs.
In the case of the folding device, he says is not similar to traditional flip phones. Unlike the flip phones, this device has an actual screen that bends. Therefore, the device will utilize just one screen.
Asked whether plans of Samsung to debut foldable smartphone might be a white elephant project, Koh believes it is not. He says the company is traditionally known for creating devices which answer some question a customer might have.
“So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) ‘wow, this is the reason Samsung made it’,” he concludes.